Conversion & Systems
How ModFXMedia Helped a LASIK Practice Fix Conversions, Improve Show Rates, and Generate $30,000+ Per Week in New Revenue
Case Study: Eisner Laser Center — How we rebuilt an entire conversion ecosystem to unlock revenue that was already sitting inside their traffic.
$30K+
Weekly Revenue
$120K+
Monthly Revenue
6
Procedures/Week
~$5K
Per Procedure
The Challenge
LASIK is one of the most competitive and challenging medical services to market. Unlike other healthcare services, there is no recurring revenue—patients have two eyes, have surgery, and they're done. This means the pipeline must be constantly refilled with new, qualified patients.
Eisner Laser Center had no shortage of leads coming in, but they were facing a major problem:
- •Leads were not converting
- •Show rates were inconsistent
- •Systems and workflows lacked structure
- •Marketing efforts were not translating into booked exams or surgeries
Despite years of experience and a strong clinical reputation, the practice was leaving significant revenue on the table due to breakdowns between lead generation, follow-up, and conversion.
The ModFXMedia Strategy
Rather than pushing more ad spend or "more leads," ModFXMedia focused on fixing the entire system behind the ads.
Over the course of several months, we worked closely with Eisner Laser Center to completely restructure and optimize their patient acquisition process.
Our strategy included:
- •Refining the core offer to improve lead quality and intent
- •Rebuilding all paid ad campaigns with clearer messaging and stronger patient framing
- •Overhauling automations, workflows, and follow-up systems
- •Improving appointment confirmation processes to dramatically increase show rates
- •Aligning marketing, scheduling, and conversion systems into one cohesive pipeline
The goal was not just lower lead costs—but better leads that actually showed up and converted.
The Turning Point
Once the new campaigns, automations, and workflows went live, performance shifted rapidly.
- ✓Cost per lead dropped significantly
- ✓Lead quality improved
- ✓Show rates increased
- ✓Conversion rates surged
With the system fully dialed in, Eisner Laser Center began consistently closing six LASIK procedures per week directly from ModFXMedia campaigns.
At approximately $5,000 per procedure, this translated into:
$30,000 per week in new revenue
$120,000+ per month driven by marketing
The Results
Improved lead quality and intent
Higher show rates for LASIK exams
Consistent weekly case volume
$30,000+ per week in attributable revenue
A scalable, repeatable patient acquisition system
Most importantly, the practice gained confidence knowing their pipeline was no longer unpredictable.
Client Testimonial
“LASIK is a difficult industry to market for… We basically have no recurring business, so we must constantly be filling our pipeline with new people. We have had a number of challenges with some of the things we are working on with ModFX, but you guys have always responded quickly and addressed or changed things to remedy those issues.
This week was a very good week in my office. I had 7 new LASIK exams on Tuesday and 7 new LASIK exams on Wednesday. Fourteen exams in one week is extremely good, and I wanted to share that success with you for all of the creativity and effort you have put forth. That is a moment worth celebrating. Now we get to continue that momentum.”
— Dr. Richard Eisner, MD
Eisner Laser Center
Why This Worked
This case study highlights a critical truth in medical marketing:
Leads alone don't grow a practice. Systems do.
By rebuilding Eisner Laser Center's entire conversion ecosystem—from ads to follow-up to show rates—ModFXMedia was able to unlock revenue that had already been sitting inside their traffic.
Ready for Results Like These?
Eisner Laser Center's success wasn't luck—it was the result of strategy, structure, and execution.
Want to see more success stories like this? Check out our Results & Case Studies Page to see how ModFXMedia is helping clinics scale to seven figures and beyond.
Ready to see results like these? Book a call today and start your success story.
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