Google Ads · Local SEO · Review Management
Elite Comfort HVAC: Revenue Doubled in 12 Months with an Owned Lead Machine
How ModFX Media replaced a costly Home Advisor dependency, rebuilt local search dominance across 22 cities, and grew a family-owned HVAC business from $800K to $1.65M in annual revenue.
3.8 → 4.7 ★
Google Rating
$38
Cost Per Lead (Owned)
+436%
Monthly Leads Growth
$1.65M
Annual Revenue
A 12-year-old HVAC business paying $8K/month for shared Home Advisor leads built its own exclusive lead machine — cutting cost per lead to $38 and doubling annual revenue to $1.65M in under a year.
Industry
HVAC
Location
Dallas-Fort Worth, TX
Timeline
12 Months
Services
Google Ads, Local SEO, GBP, Review Management
The Challenge
Elite Comfort HVAC was a solid, trusted business — 12 years in market, $800K in annual revenue — but almost entirely reliant on repeat customers and Home Advisor leads that cost $75–$120 each and were shared with up to three competing contractors. The owner's son had stepped into operations with an ambitious goal: double revenue within 18 months by owning their local digital market.
The barriers were significant. A handful of old negative reviews had dragged their Google rating down to 3.8 stars — hurting both organic conversions and ad quality scores. They had virtually no organic search presence, no city-specific landing pages, and zero control over their lead pipeline. Every dollar spent on Home Advisor was funding a race to the bottom.
$8K/month to Home Advisor for leads shared with 3 competing contractors
Google rating at 3.8 stars — suppressing trust and conversion rates
No organic search visibility across 22 surrounding service-area cities
Zero owned lead generation — 100% dependent on third-party lead aggregators
No review generation system to counteract legacy negative ratings
The Solution
ModFX Media deployed a three-pronged local dominance strategy — reputation, organic search, and paid — working in parallel to build a fully owned lead generation engine.
Google Business Profile Optimisation & Review Generation
Fully rebuilt and actively managed the GBP listing with service attributes, Q&A, photo updates, and weekly post cadence. Implemented a systematic review generation program that earned 85+ five-star reviews in the first six months — pushing the rating from 3.8 to 4.7 stars and flooding out the legacy negatives.
Local SEO — 22-City Service Area Domination
Built dedicated, optimised landing pages for every major city and suburb in the Dallas-Fort Worth service area. Each page targeted local intent keywords (e.g. "AC repair [city]," "furnace replacement [city]") with localised content, map embeds, and structured data markup.
Google Ads for Emergency & Scheduled Services
Launched separate campaigns for high-urgency terms (emergency AC repair, same-day HVAC) and planned-service terms (HVAC installation, furnace tune-up). Each ad group pointed to a dedicated landing page — no homepage traffic — with call tracking to measure real lead quality.
Home Advisor Replacement — Owned Lead System
Eliminated the Home Advisor dependency entirely. The combination of Local SEO and Google Ads created an exclusive, owned lead pipeline where Elite Comfort is the only contractor receiving each enquiry — at $38 per lead vs. $75–$120 shared on aggregator platforms.
The Results (12 Months)
| Metric | Before ModFX | After ModFX | Change |
|---|---|---|---|
| Google Rating | 3.8 ★ (42 reviews) | 4.7 ★ (127 reviews) | +85 Reviews |
| Organic Traffic | ~200 visits/mo | ~1,400 visits/mo | +600% |
| Cost Per Lead (Google Ads)vs. $75–$120 on Home Advisor | $75–$120 (Home Advisor) | $38 | Up to -68% |
| Monthly Leads (all digital) | 22 | 118 | +436% |
| Annual Revenue | $800K | $1.65M | +106% |
* Home Advisor leads were shared with up to 3 competing contractors simultaneously.
Google Rating
Before
3.8 ★ (42 reviews)
After
4.7 ★ (127 reviews)
Organic Traffic
Before
~200 visits/mo
After
~1,400 visits/mo
Cost Per Lead (Google Ads)
vs. $75–$120 on Home Advisor
Before
$75–$120 (Home Advisor)
After
$38
Monthly Leads (all digital)
Before
22
After
118
Annual Revenue
Before
$800K
After
$1.65M
4.7 ★
Google Rating
Up from 3.8 · +85 new reviews
$38
Cost Per Lead
vs. $75–$120 on Home Advisor
$1.65M
Annual Revenue
Up from $800K · +106%
“We were paying Home Advisor $8K/month for leads we were sharing with three other contractors. ModFX built us our own lead machine for less money, and now these are OUR leads. Nobody else is calling them. Revenue doubled in under a year.”
Still paying for shared leads you have to race to close?
If your home service business is relying on Home Advisor, Angi, or Thumbtack — you're renting leads that belong to your competitors too. Let's build you an exclusive pipeline you own outright.
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