Google Ads · Home Services · CRM Automation
Precision Roofing Co: From $285 Cost-Per-Lead to $67 in 90 Days
How ModFX Media rebuilt Google Ads, landing pages, and CRM automation to grow a roofing company's monthly revenue by 386% — and make them the fastest responder in their market.
$285 → $67
Cost Per Lead (Before → After)
+363%
Monthly Leads Growth
6.8x
Google Ads ROAS
$87,500
Monthly Revenue (attributed)
A roofing company bleeding $285 per lead with a 12% close rate became a local market leader — booking 3–4 roof replacements a week after ModFX rebuilt their entire digital system from the ground up.
Industry
Roofing / Home Services
Location
Jacksonville, FL
Timeline
First 90 Days
Services
Google Ads, Landing Pages, GHL, SEO
The Challenge
Precision Roofing was spending $4,500/month on Google Ads with a generalist agency that had them bidding on broad keywords and sending all traffic to their homepage. Cost per lead had ballooned to $285, the close rate was under 12%, and the owner was ready to pull the plug on digital entirely.
There was no CRM, no follow-up sequences, and leads were going to a shared inbox where they sat for 24–48 hours before anyone responded. Meanwhile, 40% of their ad budget was being swallowed by irrelevant search terms with zero purchase intent.
Broad keyword targeting draining budget on non-converting traffic
Homepage landing page — no conversion architecture, no service focus
No CRM: leads rotting in a shared inbox for 24–48 hours
No follow-up automation — zero speed-to-lead advantage
Close rate under 12% due to cold, unqualified leads
The Solution
ModFX Media rebuilt everything from the ground up — strategy, campaigns, pages, and automation — into one cohesive growth system.
Google Ads Overhaul
Audited the existing account and found 40% of spend going to irrelevant queries. Restructured campaigns around high-intent keywords: "roof replacement near me," "storm damage roof repair [city]," and emergency roofing terms.
Dedicated Conversion Landing Pages
Built separate, service-specific landing pages for each line (storm damage, full replacement, repairs) with strong social proof, clear CTAs, and mobile-first design — eliminating the homepage drain.
GoHighLevel CRM Implementation
Deployed GoHighLevel as the central command center — pipeline management, contact tracking, and a single source of truth replacing the chaotic shared inbox.
Speed-to-Lead Automation
Built automated SMS and email sequences that contact new leads in under 60 seconds. Precision Roofing now responds to every inquiry before competitors even pick up the phone.
Local SEO Foundation
Optimised Google Business Profile, built service-area pages, and established a local citation strategy to support long-term organic growth alongside paid campaigns.
The Results (First 90 Days)
| Metric | Before ModFX | After ModFX | Change |
|---|---|---|---|
| Cost Per Lead | $285 | $67 | -76% |
| Monthly Leads | 16 | 74 | +363% |
| Lead-to-Appointment Rate | 12% | 41% | +242% |
| Monthly Revenue (attributed) | $18,000 | $87,500 | +386% |
| Google Ads ROAS | 1.2x | 6.8x | +467% |
Cost Per Lead
Before
$285
After
$67
Monthly Leads
Before
16
After
74
Lead-to-Appointment Rate
Before
12%
After
41%
Monthly Revenue (attributed)
Before
$18,000
After
$87,500
Google Ads ROAS
Before
1.2x
After
6.8x
-76%
Cost Per Lead
$285 → $67
+363%
Monthly Leads
16 → 74 leads/mo
+386%
Monthly Revenue
$18K → $87.5K
“We went from thinking Google Ads was a scam to booking 3–4 roof replacements a week directly from ModFX's campaigns. The speed-to-lead system alone was a game-changer — we're closing deals before our competitors even call back.”
Is your roofing company leaving money on the table?
If you're running Google Ads with high cost-per-lead, slow follow-up, or no CRM — the Precision Roofing playbook can work for you too. Let's audit your current setup and map out your growth system.
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